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Cisco to start removing videos on FlipShare site by mid-June

by Dan Worth

16 May 2011

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Cisco is to start removing videos stored on its FlipShare web site from 11 June as the company begins the process of winding down the division.

Cisco announced the Flip closure last month, and said that all videos on the FlipShare site will be removed, meaning that users will need to find alternative locations to host their videos.

"Starting 12 May 2011, videos shared with an individual, group, Flip Channel, or Twitter will only be available online for viewing and downloading for up to 30 days after being sent," it said. "This 30-day expiration will also apply to videos shared previously."

Cisco added that videos shared on Facebook and YouTube will not expire after 30 days.

There was some good news for users of Flip devices, though, after Cisco revealed that the firm will continue to provide technical support for products until 31 December 2013, and will also provide the FlipShare video-sharing service until the same date.

Cisco announced the closure of its Flip division in April with the loss of 550 jobs as the company seeks to refocus on its core business. The announcement came after chief executive John Chambers told investors and analysts that Cisco must return to focusing primarily on the business market.

"We are making key targeted moves as we align operations in support of our network-centric platform strategy," he said.

"As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimise and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."

Cisco reported poor quarterly results in February which caused a run on its stock prompted by falling margins for its core networking product lines and disappointing consumer sales.

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