OpenText updates Web Experience Management for tablets and smartphones

Enterprise content management specialist OpenText has updated its Web Experience Management platform for online marketers.

The update allows enterprises to better craft web content and marketing material for a wide range of devices and platforms.

"The way forward for corporate web sites is clearly much different than it has been, with much more use of video and interactive personalised ways of consuming content along with better support for mobile devices," said OpenText chief marketing officer James Latham.

"With this release of Web Experience Management, we are continuing to deliver the robust web marketing tools our customers need to make this happen."

The update includes support for mobile phones and tablet devices, and offers a tool that automatically formats content for use on web and mobile platforms.

The Web Media Management module cuts the time and effort required to convert multimedia content to web platforms and allow for easier editing of web content, the firm said.

OpenText is also planning to offer improved tools for analysing and reporting traffic a and social networking activity, and software to offer content recommendation and help information for users.