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Trend Micro Data Protection updates to simplify management

by Shaun Nichols

15 Feb 2011

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Trend Micro has updated its Data Protection security platform with extensions to its encryption, device management and data loss prevention security suites.

Much of the new line up will include Data Protection modules which help extend the platform into existing offerings.

The update ranges from the Worry Free Security small and medium-sized business platform, to the larger enterprise endpoint security platforms. Other modules include privacy and encryption security modules.

Mark Bloom, head of data protection product marketing at Trend Micro, told V3.co.uk that the aim of the release is to simplify the installation and management of data protection services.

"Historically customers have spent a lot of money to deploy dozens of pieces to address data protection," he said.

"The problem is that people are inundated with the complexity and management headaches it takes to deploy these."

The company also plans to add policy and threat management protections to the platform later this year.

Bloom said that, while the Data Protection update is in response to a growing global demand for data security and data loss protection products, the reasons for adoption vary by region.

Data loss prevention adoption in the US is most often driven by the need to meet compliance standards, while in the UK it is driven in large part by medical facilities looking to keep up with data security regulations.

One area which is drawing growing interest in many regions, however, is protection of intellectual property.

"It is more about intellectual property protection abroad," said Bloom. "You could argue that a data breach is less impactful than a breach of core intellectual property."

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