EMC picks Greenplum to augment cloud offering

EMC will pay an undisclosed sum for Greenplum

EMC has agreed to pay an undisclosed cash sum for privately held data warehousing firm Greenplum.

Greenplum specialises in running massively parallel processing data architectures that it claims are between 10 and 100 times faster than the competition using virtual x86 architecture.

EMC will integrate Greenplum's technology into its private cloud infrastructure.

"The data warehousing world is about to change," said Pat Gelsinger, president of EMC Information Infrastructure Products.

"Greenplum's massively parallel scale-out architecture, along with its self-service consumption model, has enabled it to separate itself from the incumbent players and emerge as the leader in this industry shift toward 'big data' analytics."

The deal will be concluded by the end of the year, and will not reflect on this year's results for EMC.

"EMC's strength in the enterprise, and Greenplum's push to fully transform data warehousing and business analytics, makes for a perfect fit," said Scott McNealy, former Sun Microsystems chairman and executive advisor to Greenplum.

"Together they are bringing together the power of cloud computing, virtualisation and social collaboration to help customers as they venture into the next phase of computing and business analytics."