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IDF: Some people biologically incapable of viewing 3D screens

by Iain Thomson

16 Sep 2010

Comments: 4

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IDF 2010

Some people are physically unable to view 3D computer screens or television to full effect, according to a presenter at IDF 2010.

Intel Fellow Genevieve Bell, who was one of the company's first social science researchers, said that a small percentage of the population for some reason cannot process the images to get the full 3D effect.

"There's a percentage of the population who don't like it, and some people just can't see 3D. Their brains can't process the images properly," she said.

Much of the data on this is anecdotal, Bell admitted, but it did appear to be the case that not everyone could use the technology, which is being pushed hard by consumer electronics firms and the entertainment industry.

3D home entertainment systems have been selling well in some areas, such as Australia, mainly down to the popularity of watching rugby which is well suited to 3D imagery.

Other research showed that 3D works best in low light level environments and where everyone is focused on the image, such as at a cinema. 3D had been tried in pubs and sports bars, but had not been a success.

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