All the latest UK technology news, reviews and analysis
|
|
|
19 Sep 2007
Google has rolled out a version of its AdSense online advertising platform for mobile devices.
AdSense
for Mobile will allow online publishers to sell AdSense ads specifically
formatted for the mobile web, such as pages in the WML, XHTML or CHTML formats.
Advertisers can either provide one slot inside the page, or two slots at the
bottom.
The service operates in a similar way to AdSense for the web. Publishers place AdSense code in their pages to open up ad space, which is then auctioned off to advertisers looking to reach targeted audiences in a certain location or industry.
The publisher is then paid a fee for every user that clicks on the message.
Google is offering the mobile AdSense programme in 11 countries including the UK, the US, France and Germany.
The announcement comes just one day after handset maker Nokia jumped into the mobile advertising market with the purchase of ad firm Enpocket.
The two companies will contend for a slice of a mobile advertising market that is expected to balloon to $11.35bn over the next four years.
Latest stories from Web
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Hands on with the highly anticipated Android 4.0 Ice Cream Sandwich hybrid tablet
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
Salesforce.com Consultants, both Functional or Technical...
Enterprise Data Architect required by reputable Banking...
SSIS, SSAS, MDX, OLAP, OLTP, Data Warehousing, Data Modelling...
Specialist IT service provider is looking to recruit...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?