Disney targets kids with Mix Max players

Disney has expanded its children's consumer electronics range with the introduction of the Disney Mix Max personal digital media player.

The Mix Max, which stores movies, music and pictures on Disney Max Clip memory cards, will be available in October for less than $100.

The device comes in several colours and themes including two High School Musical models. Floral-themed 'Tinker Bell' styles in white or purple are accompanied by 'Forever Princess' and 'Princess Flowers' designs in pink.

Mix Max comes with stereo ear buds and a wrist strap, and features a 2.2in colour LCD display and 512MB of internal memory which holds up to 240 songs or more than five hours of video. Memory is expandable with up to 2GB add-on SD cards.

The device plays video at 30 frames per second and supports WMV, MP3/WMA and JPEG files and features a built-in rechargeable battery. It also supports Windows Media DRM 10.

A typical charge provides up to two hours of video playback or up to eight hours of music.

Disney Max Clips are preloaded memory cards that contain full-length feature films from Buena Vista Home Entertainment.