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Top 10 best and worst of Computex

by Rob Coppinger

04 Jun 2010

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Computex 2010

So, another Computex trade show is over for this year, with no major announcements from any of the big-name vendors present but lots of opportunities for demos of the latest tablets and 3D kit.

Here's our round-up of our highlights of the show, and what we didn't enjoy so much.

BEST

5. It didn't rain too much
The BBC weather site gave a five-day forecast for Taipei that had rain of some description falling every day. Fortunately, the weather has been good. Some rain has fallen today and yesterday, but it's only helped to cool an otherwise humid environment.

4. 'Teens will be lusting after that'
Funniest line of the week has to go to Intel's ultra mobility group chief, Anand Chandrasekher. During his ultra mobility session he introduced a startup company's chief executive who was using an Atom chip to power a handheld music studio for 'kidz with talentz'. Chandrasekher said after the demo that "teens will be lusting after that", referring to the tablet-like device. Not if they'd seen the girls wearing tiny two-piece PVC outfits on the many Computex stands.

3. Intel's selective amnesia
Intel's claim that it knew nothing about an "innovative platform" spoken about the previous day by architecture group co-general manager David Perlmutter was quite a development. Not only did he speak about it on Tuesday, but the mysterious Canoe Lake platform was referred to in writing in the company's press kit. Amused smiles were seen on the dozen or so journalists' faces in the question and answer session with Chandrasekher the following day, when they received such a categorical "don't know" about Canoe Lake.

2. Gratuitous PR Speak Award
This year's Gratuitous PR Speak Award goes to Asus for the following: "More and more people are leaning towards a greener mindset, taking proactive steps to incorporate eco-friendly solutions into their daily lives. The Green Asus initiative inspires products that are designed to care for the environment, with power-saving technologies such as Super Hybrid Engine and greater use of recyclable materials. Products such as the U Series Bamboo Collection and Designo Series LED monitors allow users to stay practical, stylish and energy-aware with the minimum effort and cost." I wonder what the carbon footprint of the huge Asus exhibit amounts to?

1. Multi-dimensional mania
You had to chuckle at the faux excitement from the many companies at Computex over the future of 3D everything. Like high-definition, it is another technical advance looking for a customer base. In its defence, at least the picture improvement can be appreciated with relatively little technical knowledge, while 3D requires, for the time being, battery powered shutter glasses. Now who is going to want to wear them just to watch Match of the Day?

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