04 Jun 2010
So, another Computex trade show is over for this year, with no major announcements from any of the big-name vendors present but lots of opportunities for demos of the latest tablets and 3D kit.
Here's our round-up of our highlights of the show, and what we didn't enjoy so much.
BEST
5. It didn't rain too much
The BBC weather site gave a five-day forecast for Taipei that had rain of some
description falling every day. Fortunately, the weather has been good. Some rain
has fallen today and yesterday, but it's only helped to cool an otherwise humid
environment.
4. 'Teens will be lusting after that'
Funniest line of the week has to go to Intel's ultra mobility group chief, Anand
Chandrasekher. During his ultra mobility session he introduced a startup
company's chief executive who was using an Atom chip to power a handheld music
studio for 'kidz with talentz'. Chandrasekher said after the demo that "teens
will be lusting after that", referring to the tablet-like device. Not if they'd
seen the girls wearing tiny two-piece PVC outfits on the many Computex stands.
3. Intel's selective amnesia
Intel's claim that it knew nothing about an "innovative platform" spoken about
the previous day by architecture group co-general manager David Perlmutter was
quite a development. Not only did he speak about it on Tuesday, but the
mysterious Canoe Lake platform was referred to in writing in the company's press
kit. Amused smiles were seen on the dozen or so journalists' faces in the
question and answer session with Chandrasekher the following day, when they
received such a categorical "don't know" about Canoe Lake.
2. Gratuitous PR Speak Award
This year's Gratuitous PR Speak Award goes to Asus for the following: "More and
more people are leaning towards a greener mindset, taking proactive steps to
incorporate eco-friendly solutions into their daily lives. The Green Asus
initiative inspires products that are designed to care for the environment, with
power-saving technologies such as Super Hybrid Engine and greater use of
recyclable materials. Products such as the U Series Bamboo Collection and
Designo Series LED monitors allow users to stay practical, stylish and
energy-aware with the minimum effort and cost." I wonder what the carbon
footprint of the huge Asus exhibit amounts to?
1. Multi-dimensional mania
You had to chuckle at the faux excitement from the many companies at Computex
over the future of 3D everything. Like high-definition, it is another technical
advance looking for a customer base. In its defence, at least the picture
improvement can be appreciated with relatively little technical knowledge, while
3D requires, for the time being, battery powered shutter glasses. Now who is
going to want to wear them just to watch Match of the Day?
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