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Microsoft fleshes out Windows Mobile app plans

by Shaun Nichols

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12 Mar 2009

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Windows Mobile
Developers will be able to charge for their creations through Windows Marketplace for Mobile

Microsoft is providing further insight into how the company will operate its Windows Marketplace for Mobile service.

The company unveiled the service last month at Mobile World Congress in Barcelona. Microsoft is hoping that the Marketplace will help the upcoming Windows Mobile 6.5 release remain competitive with the iPhone, BlackBerry and Android platforms, each of which maintain their own online stores for third-party software.

"Microsoft's decades-long relationship with developers has led to some of the most exciting innovations the industry has seen," said Andy Lees, Microsoft's senior vice president of mobile communications.

"We will continue our successful collaboration with developers through Windows Marketplace for Mobile, which will provide a broad reach to customers."

Like Apple's iPhone App Store, Microsoft will allow developers to charge for their creations through the store, but will take a 30 per cent fee. Developers will get to choose their own prices and will be paid 70 per cent of the application's revenues.

Developers will be required to pay a $99 (£72) annual fee to secure a spot in the Windows Marketplace for Mobile service. The fee will allow the developer to place up to five applications for sale on the service each year.

As with other services, Microsoft will approve and certify each application prior to sale. The company will release additional details to developers some time in the spring, and submission for new applications will open later in the summer.

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