21 Dec 2000
Turkeys were forced to take a backseat as Tesco's most popular Christmas line yesterday, as shoppers battled to buy one of the grocery giant's secret stash of 2500 PlayStation 2s.
Tesco put Sony's video games console and DVD player on sale at 2pm (GMT) yesterday at its Peterborough, Watford, Cardiff, Inverness and Newcastle stores. Eager shoppers snapped up the consoles within an hour, a Tesco spokesman told vnunet.com, making it one of the chain's fastest selling lines ever.
He estimated that in the five stores where PlayStation 2s went head to head with turkeys (about £10), Tesco's perennial Christmas best seller, the console would have outsold the turkey by more than 2:1.
In a cunning promotional stunt, the grocery giant claimed to have bought the PlayStation 2s over from Continental suppliers to beat UK shortages, placing them on sale yesterday.
Less than 200,000 of the consoles were made available in the UK before Christmas, because Sony could not make them quick enough to meet global demand.
Some purchasers have even sold on their machines for hefty profits on the second-hand market and through auctions on websites. Persuading an owner to part with one is now the only option for prospective purchasers, as they have now sold out everywhere.
Latest stories from Hardware
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
IT Security Specialist Move in2 Solutions /Pre-Sales...
SOFTWARE ENGINEER - BERKS - to £34k plus package WAREHOUSE...
We currently have a position for a Senior Project Manager...
JAVA DEVELOPER TRANSPORT MANAGEMENT SYSTEMS / TMS...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?