Dell looks to outsourcing to drive expansion

Dell chief executive Kevin Rollins

Dell is planning to change its business model to outsource more of its services as the company expands around the world. 

The vendor is looking to be less US-centric, and to reduce the number of services it currently provides in-house.

"In the US we are going to be re-evaluating every process and every model," said Dell chief executive Kevin Rollins in his keynote speech at the Dell Technology Day in New York. Rollins referred to the widespread changes as " Dell 2.0".

As part of the transformation, Dell is expanding into growth markets by building new plants in territories such as Brazil, China, India and central Europe.

Rollins revealed that the Brazil factory is currently being constructed and that the company hopes to be able to announce the start of the India plant in the near future.

The Dell 2.0 roadmap also includes a greater emphasis on design, with a team of over 60 design professionals being put together.

"We do not think about design in the way that our competitors do. It cannot just be cool, it also has to be functional," said Rollins.

Rollins also confirmed that there would be a number of AMD products added throughout the Dell range following the deal between the two companies.