Digital River launches mobile commerce tool

Digital River has added mobile-commerce capabilities to its e-commerce platform

Digital River, a provider of e-commerce solutions, has released a new 'storefront' solution for firms looking to harmonise their e-commerce systems.

The offering is designed to deliver a common e-commerce storefront to customers, whether through a mobile or fixed internet connection. This will lead to "happier customers and more opportunity for sales", according to the company.

"Through a single e-commerce storefront, merchants can open up their businesses to the online market and reach customers via PCs and mobile devices, " said Joel Ronning, chief executive at Digital River.

"By adding mobile-commerce capabilities to our already proven e-commerce platform, we can help online merchants enter and test the mobile market, and expand their revenue opportunities without extra start-up and maintenance costs. "

The solution is pitched at firms that want to sell mobile software solutions, or mobile versions of existing products. The system supports payment solutions including PayPal Mobile, as well as the more common credit and debit card systems.

The storefront supports all major mobile operating systems including BlackBerry, Symbian, Windows Mobile and iPhone OS.