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O2 iPhone 4 pricing causes widespread confusion

by Khidr Suleman

17 Jun 2010

Comments: 4

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Apple iPhone 4
O2 has caused confusion over its iPhone 4 handset prices

O2 has announced prices for the iPhone 4, but there has been some confusion over the cheapest monthly tariff.

The 16GB iPhone 4 will cost £209 on a £30 a month 18-month contract, but £279 on a £25 per month 24-month contract. This means that an 18-month contract on the lowest tariff works out at £749, while a 24-month contract costs £879.

Potential customers have turned to Twitter in their droves, convinced that O2 has made an error. However, the operator has replied to the tweets stating that the details are accurate.

An O2 spokesman confirmed to V3.co.uk that prices are correct, and that the operator offers a range of tariffs and people should pick the one that suits them best.

Handset prices for 18- and 24-month contracts are the same for the remaining five tariffs, which start at £30 per month and go up to £65.

Only the 16GB device is free when customers commit to at least £60 per month. A 32GB handset will still cost £29 even on the most expensive £65 per month tariff.

It does seem strange that the difference in handset prices between 18 and 24 month contracts applies only to the lowest tariff. To the sceptic, this could look like a ploy by O2 to dissuade customers from taking the cheapest tariffs.

Orange released pricing details for the iPhone 4 yesterday.

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