Adobe takes aim at online magazines

LOS ANGELES: Adobe has released a series of tools designed to bring more publications onto tablet computers.

Digital Publishing Suite allows publishers to upload articles directly from InDesign CS5, and supports PDF and HTML5. The software can run on RIM's PlayBook, Samsung's Galaxy Tab, Apple's iPad and forthcoming Android platforms.

"With the print experience on magazines coming to the web, some have not been able to transition well," said Kevin Lynch, Adobe's chief technical officer. " We can make this a great experience for business."

The software allows dynamic user control of online publications, and readers are able to resize pages and move content around to suit their needs. Graphics, video and audio content can be built into the publications.

Adobe has also added e-commerce tools to allow a variety of pricing structures and payment systems for new titles. The firm has integrated its SiteCatalyst software to allow publishers to get updates on advertising responsiveness and page views.

Condé Nast has already signed up to produce electronic versions of Wired and The New Yorker using the software, and Martha Stewart has agreed to put her titles online.

"Our work with Adobe put the designer front and centre, ensuring that the unique look and feel of each magazine brand is enhanced by the digital transition," said Joe Simon, chief technology officer of Condé Nast.

"With Wired and The New Yorker we were able to do that because designers were familiar with Adobe's creative tools.

"Using the Adobe solution allows us to deliver stand-out digital publications and provide the analytics we need to optimise our editorial and advertising content."

The full version of Digital Publishing Suite will be available next year for a $699 licence fee, but beta code is now available from Adobe.

Lynch said that if publishers want to get started immediately they will release the full code on a case-by-case basis.