Yahoo continues executive shakeup with new marketing chief

Yahoo has named Elisa Steele as its new chief marketing officer

As announced earlier this month, Yahoo has named Elisa Steele as its new chief marketing officer.

Steele will oversee the global marketing operations for the ailing search giant, and will play a major role in Yahoo's ongoing effort to remake its image in the wake of co-founder Jerry Yang's ill-fated tenure as chief executive and subsequent replacement by Carol Bartz.

"Elisa has an outstanding track record in leading global marketing, branding and communications teams, and we are excited to welcome her to Yahoo's executive staff," Bartz said.

"Yahoo's marketing strategy and teams have become decentralised over time. Hiring Elisa in the CMO role will quickly mobilise our plan to integrate the function globally and more effectively represent the Yahoo brand."

Steele had previously worked as senior vice president of corporate marketing for storage specialist NetApp.

The move is the latest in a shakeup prompted by Bartz's appointment to the chief executive role. Other executive departures have included company president Sue Decker and chief financial officer Blake Jorgensen.

"I'm excited to join the team and help unleash the incredible power of the Yahoo brand," Steele said.

"I look forward to working closely with Carol and the entire organisation to help renew the company's focus on its customers, and to reassert the brand's relevance around the world."