Endeca adds Twitter and email to BI searches

Latitude is deigned to offer an intuitive, agile way to answer key business performance questions

Business intelligence (BI) software vendor Endeca today launched a product it says will unlock end-user access to structured data and unstructured reporting content.

Endeca Latitude aims to combine the advantages of dynamic search with an open analytical database that the vendor said would enhance existing reporting, data warehouse and extract, transform and load (ETL) investments.

This hybrid search-analytical database is based on Endeca’s MDEX Engine, which uses 64-bit technology, multicore chips and parallelisation. It sits alongside existing BI instances, bringing them together with other business information regardless of original type, format or source to conduct search, navigation and analytics on the fly without complex modelling and integration.

Paul Sonderegger, chief strategist at Endeca, said Latitude would offer traditional BI power users, as well as BI novices, an intuitive, agile way to answer key business performance questions in areas such as sales and marketing promotion analysis and sourcing analysis for designing new products.

“With traditional BI, first you had to develop the data model, then build the ETL model and then build the reports on top,” he said.

“As our MDEX engine does not require the predetermined schema of traditional data models, different types of data can be integrated to meet true end-user requirements. It also has a columnar store with text and data indices built into each column.”