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24 May 2007
Apple is taking legal action against adult retail chain Ann Summers over adverts for a new iGasm sex toy.
The device consists of a pair of headphones and a "vibrating unit" which, once plugged into any media player, vibrates in time to the tune.
The adverts use the same silhouette figures as Apple, but with a white cord leading inside the figure's underwear.
Apple's solicitors have already fired off a letter to Ann Summers requesting that the advert is taken down.
"We hope this request to remove it immediately will prevent us having to consider further action," it reads.
However Ann Summers is taking the request less than seriously. "Perhaps I can send them an iGasm to put a smile back on their faces," company head Jacqueline Gold told the News of the World.
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Do you agree?
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" iGasm No, it's an obvious play on the iPod. Why would it be ||Gasm? " So just because apple brought out an iPod nobody can use i infront of the product?
Posted by: Ben 08 Jun 2007
disgusting idea in the first place
What filth! The whole idea..some people should be ashamed of things they bring to light..
Posted by: name 26 May 2007
Well done
The artwork anyway is very Apple thing. But yet this is a beautiful mockery of the nerdish world we are living in. Apple think maybe they invented a way of life.When invented the Walkman it was no big deal... For me it is just definitely a joke to a nerdish, stupid world. Well done that what i say. Hope Apple will loose this one !
Posted by: marc 26 May 2007
Because...
|| is the 'or' operator in most programming languages. Hence, ||gasm. | is also a bitwise or.
Posted by: Brian Henk 26 May 2007
iGasm
No, it's an obvious play on the iPod. Why would it be ||Gasm?
Posted by: Tim 25 May 2007
Pipegasm?
Sheesh, could we be a little nerdier please? |gasm... oy...
Posted by: Albatross 25 May 2007
|Gasm instead of iGasm
Shouldn't the name be |Gasm or ||Gasm? (The | is OR in C, C++, Java, and some other computer languages.)
Posted by: Joe in MD 25 May 2007