Demon rebrands with network services for SMEs

Demon claims to offer better value than BT

Internet service provider Demon has announced several services aimed at small and medium sized enterprises as part of a rebranding exercise.

Demon, part of Cable & Wireless, will now offer a series of assured rate services to businesses, promising a guaranteed minimum connection speed on its ADSL2 services that go up to 20Mbit/s.

The assured rates offer minimum guaranteed of speeds of 256Kbps, 512Kbps, 1Mbit/s or 2Mbit/s depending on location and the chosen package, which range from £30 to £100 a month including standard subscription costs.

Demon acknowledged that the guaranteed speeds are fairly low at present, but said that it is looking to raise these in the future.

Matt Cantwell, head of internet access at Demon, claimed that the assured rates service will ensure that businesses are able to move services to the network without the risk of losing connections at vital times.

"The growing move to cloud computing and software-as-a-service means that firms are more reliant on their broadband connections than ever. With the assured rates services firms can factor in their basic needs and add this to their package," he said.

"By targeting smaller firms we want to show them an alternative to the obvious choices like BT and the importance of taking a service dedicated to their needs, rather than settling on a false economy of taking the cheapest deals around."

Demon will also remove its unlimited bandwidth allowance and cap it at 100GB to curb overuse of its network, something Cantwell said the firm is keen to be open and upfront about in order to avoid confusion.

"Most firms don't use anywhere near the limit we will impose and will be unaffected by this change, but we wanted to flag this up so that firms were aware of this change and weren't caught out by confusing signals," he said.

The new services will be available from July.