All the latest UK technology news, reviews and analysis
|
|
|
16 Jul 2002
Yahoo has announced that it will make more pacts with companies that specialise in pop-up window advertising.
The company said that it has signed deals with rich media web advertising specialists Eyeblaster, EyeWonder, Point.Roll and Unicast to incorporate their technologies into online advertising.
Further reading
The four companies develop pop-up adds that are difficult for surfers to ignore.
Eyeblaster creates animated pop-ups, while Point.Roll's technology causes smaller ads to expand within the web page when a user moves the mouse over them. EyeWonder and Unicast develop streaming audio and video messages.
But Yahoo may be taking a big risk by extending the use of pop-up ads. Surveys in the US have consistently listed pop-up ads as the most annoying thing on the internet next to junk email.
Latest stories from Management
Related videos
Related articles
Related jobs
Poll
Are you confident that the UK's IT infrastructure is secure from attack in the wake of the Flame malware revelations?
Orange and Intel talk us through the ins and outs of their San Diego smartphone
Connect with V3.co.uk
Social networking is almost ubiquitous. This white paper examines the benefits and risks and it looks at the different ways companies can reconcile them
The importance of understanding your infrastructure
My client, a leading international name in Manufacturing...
My client is looking for an Automated Engineer/Developer...
*** Java Architect - IT Services/Consultancy - London...
Skills: C#, WCF, ASP.Net, Real Time Systems, MVC, SQL...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?