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15 Jun 2010
YouTube has partnered with the Guggenheim Museum to produce a new project based on user-generated videos.
YouTube Play will comprise videos in multiple genres, and will be featured in an online experiment and at the Guggenheim museums in New York, Bilbao, Berlin and Venice.
Video makers will be able to submit entries until 31 July, and the exhibition opens on 21 October.
YouTube senior marketing manager Ed Sanders said in a blog post that the project reflects some of the ways in which YouTube has grown.
"In five years, YouTube has redefined media culture by changing the way the world creates, distributes and watches video," he said.
"Online video is exploding not just as a medium but as an art form, and we are proud of the originality and innovation that YouTube has fostered among our users."
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