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09 Feb 2006
Sony Pictures will use the introduction of Blu-ray movie DVDs to raise prices by about 20 per cent, according to a report in The Hollywood Reporter, a sister publication to vnunet.com.
The entertainment giant plans to set a wholesale price for new Blu-ray movie releases of $23.45, a 15 to 20 per cent increase over current DVDs. Older titles will be priced at $17.95.
Stores will be able to set their own retail prices, but consumers will almost certainly have to pay more, the publication predicted.
Price hikes are common for the introduction of new standards. The first DVDs were sold at $17.95 when they were introduced in 1997.
Sony Pictures is the first movie studio to unveil prices for movies on the next-generation high definition movie format.
The Hollywood Reporter believes that pricing will emerge as an important weapon in the standards war between the rival camps backing Blu-ray and HD-DVD.
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Typical
This was their plan all along. Their aim is for domination. I returned my sony walkman after the software crashed my pc. Their drm is upsetting many people and are motivating people to copy rather than buy.
Posted by: Dillon 14 Feb 2006
Ooops, SONY Did It Again!
Just can't understand what's on SONY's mind. They probably forget how their Betamax was beaten by VHS video. When there is another competitive standard on the horizon, you'd never ever say your price is going to be higher......unless you dicide to kill youself. Stupid SONY.
Posted by: Jackie 10 Feb 2006
Sony
And so it begins. Sony is raising prices on its next gen technology because they now see it will be impossible for them to release it all for a reasonable price. Next will be ps3 which im guessing will be somehwere around 600-800 on its release and games for about 80. Not only will the price be high but they will cut more and more features off the PS3 to make it more realistic for Sony's budget. They are not Microsoft and they dont have Microsoft money to throw around.
Posted by: Wyatt 09 Feb 2006
DVD Piracy is going to rise
With prices being as high as they are piracy is starting to be a problem... with a 15-20% price increase it is almost certain to rise to even greater levels. I can rarely afford a new movie now days, and this certainly wont help the situation. They can make it for $1 and then turn around and call it "wholesale" at $23. What a joke.
Posted by: Adam Ellis 09 Feb 2006