O2 denies iPhone deal is done

O2 claims that an iPhone deal with Apple is 'just rumour'

O2 told vnunet.com today that it has not yet clinched a deal to sell Apple's iPhone in the UK, despite widespread reports to the contrary. 

An O2 spokesman said: "The news is currently still just rumours, so O2 can make no further comment."

O2, owned by Spanish telecoms giant Telefónica, is still thought to be in discussions with Apple over the contract, so the deal may still come to fruition.

The US launch of the iPhone has been heralded as an unprecedented success, selling an estimated 500,000 units in the first two days.

Apple is now shifting its attention to Europe, where it hopes to roll out the iPhone in time for Christmas.

Analysts originally thought that Apple would pick a single pan-European partner, with Vodafone named as the favourite. However, Apple seems to have decided to partner with different operators in different markets. 

German press reports said yesterday that T-Mobile would distribute the iPhone in its home market, launching on 1 November with a price tag of around €450 without a contract. 

The iPhone does not support 3G but uses Edge, a wireless data technology currently only supported by Orange in the UK. 

However, O2 and other providers are expected to roll out the technology over the course of the year.