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09 Feb 2004
Online customer relationship management upstart Salesforce.com is on track for its initial public share offering in New York next month.
The company has created havoc in the CRM market with a revolutionary pay-as-you-go sales model based on a $50 per user, per month online system, and claims a per annum growth rate of 100 per cent.
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Its pay-as-you-go model allows customers to deploy systems at a fraction of the cost of traditional CRM systems which, like most applications, require a large, up-front investment.
"With our system you don't pay anything until you use it and you only pay for what you use," said Steve Garnett, Salesforce.com's general manager for EMEA.
The success of pay-as-you-go CRM has prompted Siebel to introduce its own OnDemand system and special offers, including free support for 90 days for new customers.
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