SAP seeks to raise awareness of BusinessObjects

SAP's UK and Ireland user group is promoting the use of BusinessObjects

The SAP UK & Ireland User Group (UKIUG) is to work on a new charter designed to increase awareness of the company's BusinessObjects portfolio.

The user group said that it will work closely with the SAP User Group Executive Network (Sugen), to draw up the charter, which was announced at the Sapphire NOW event in Orlando last month.

The aim is to increase "engagement and collaboration between Sugen and SAP" as some customers are not aware that BusinessObjects is an SAP company, the group said.

Craig Dale, chief executive of the the SAP UKIUG, told V3.co.uk that the main aims of the charter are to determine "what customers require from the User Group and SAP and to understand the support they need".

A worldwide "360-degree customer survey" has been sent to all SAP BusinessObjects users, including 7,000 in the UK, to help draw up the charter. The results will be collected by the end of July, when the charter will be defined.

Dale believes that the charter will help customers by allowing their voices to be heard.

"UK BusinessObjects customers have not been able to shape products in the past. Our aim is to provide customers with product roadmaps and subject matter to help them progress their businesses," he said.