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Facebook eases cross-network brand management

by Rosalie Marshall

06 Aug 2009

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Facebook updates should make it easier for businesses to stay in touch with customers

Facebook has made enhancements to its Open Stream API that allow users to publish status updates to other web applications.

The changes include a simpler JavaScript method for publishing, and should allow companies managing a brand across Facebook and another social network, such as Twitter, to publish content to both platforms in a single click.

Developers using Facebook Pages can now access full-page streams without an active session. This will allow users of third-party desktop applications to update Pages directly. Facebook Pages are used by businesses to stay in touch with customers.

For every comment that gets posted, Facebook will also now display the name of the application with a link to the application's profile page.

"This feature will help users better identify from where stories are published, and more easily discover the applications their friends use," said Facebook developer Yariv Sadan in a blog post.

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