13 Feb 2010
2.
20th Anniversary Mac
Iain Thomson: This was very nearly a contender for the number
one spot on the list. In 1997 you could buy a pretty decent PC system for a
couple of thousand dollars. You could buy a top of the range system for a few
thousand dollars more, and a fantastic monitor to use it with.
So why Apple thought people would be willing to spend $9,000 on an average system in a pretty casing is beyond me, and everyone else as it turned out.
Apple dropped the price on launch, and kept dropping it much to the annoyance of early adopters who protested at paying such a heavy geek tax. The price fell and fell and Apple was reduced to selling the final units off at a loss just to shift stock.
I'm sure the marketing department thought the idea of producing a 20th Anniversary product was a wonderful one. But they should have talked to the engineers. Based on the specifications of the computer, and the state of the competition, the management must have been using a bit too much Bolivian marching powder if they thought this one was a goer.
Shaun Nichols: I don't necessarily have issues with the 20th Anniversary Mac in itself, my problem is the time and circumstances in which it was released.
1997 was a time of outright crisis for Apple. The company was struggling to stay afloat and facing major budget issues. With many people seriously doubting the future of the company, the executives chose to occupy precious engineering, marketing and retail efforts on what amounted to a vanity project.
The company is staring down the barrel of bankruptcy and the execs roll out a $9,000 luxury system that is delivered by limo? Seriously not cool. No wonder one of Jobs' first actions on taking over was to clean house.
I know that the 20th Anniversary Mac had nothing to do with the company's financial troubles, and it was just a little side project to celebrate a milestone, but given the timing and setting of the move, it sent a signal that the people running Apple paid more attention to what happened over the past 20 years than what would happen over the next five.
1.
Apple III
Shaun Nichols: As we've seen a few times on this list, Apple's
brass sometimes lets aesthetics override practicality. Never was this more
apparent than with the infamous Apple III.
To keep the system compact and the operation quiet, the Apple III eschewed pesky things like fans and heat sinks, while chips were crammed in together tightly. The result was a system that ran just a wee bit warm.
In fact, the Apple III ran so warm that it had a nasty tendency to cause heat damage in floppy disks and warp the motherboard. The extreme temperatures also tended to cause chips to come loose from the board, prompting one of the strangest repair techniques ever. Users were advised to lift the computer a few inches off the ground and then drop it, hopefully jostling the chips back into position.
The Apple III only lasted a few years, and the targeted business market went largely to IBM and the PC platform.
Iain Thomson: It's a measure of the temperance of Apple users that buyers of the Apple III didn't storm the gates of Cupertino and strangle Steve Jobs with a power cable.
As Shaun has said, the Apple III gave rise to the most infamous tech support advice in the history of the industry. If I'd spent nearly $8,000 on a computer I'd expect advice a tad more reassuring than dropping the system, and Apple ended up replacing the first 14,000 Apple III's after howls of protest..
Apple co-founder Steve Wozniak described the Apple III as designed by the marketing, not engineering, department. That may be true, but the design wasn't the only problem. The software emulation on the Apple III was dire and crippled the system, quality control was poor and the system was oversold. All in all a thoroughly bad egg.
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Do you agree?
How quickly we forget...
When the nearest competition to a Lisa 2 was made for Bell Labs and cost more than twice as much and didn't do as much, where do you get off calling it a clunk? AT THE TIME, it was hot stuff... with a megabyte of RAM instead of 128 K like the IBM, a hard disk (hard disk? IBM didn't have one) and a 3 1/2" disk drive with more storage space than a 5 1/4" floppy. Running an operating system with multitasking and great networking capability... THIS was NOT a loser. Not until they dropped it from the "supported list" and BURIED 5,000 of them in the desert outside of Denver, CO.
Posted by: Bruce 23 Feb 2010
Apple II and AppleTalk
Nick, you obviously don't like anything from Apple. So why do you keep writing about them? AppleTalk is probably the most user friendly network protocol - which other protocol offered real plug and play and a network browser for users where you just select your printers, servers, etc? And LocalTalk was cheap hardware, compared to Ethernet at the time - and there were cheaper options from other vendors (PhoneTalk). The Apple II was one of the best liked computers, even long after the Mac and the PC came along. Just because (all of) yours (?) went up in flames just before a deadline, they weren't bad machines. I guess you're one of the few people that would say so... But it explains your antipathy. Get a life!
Posted by: Bernd 18 Feb 2010
Apple III, Apple's first Big Flop
Considering I wrote software and supported the Apple III for 10 years, I can tell you many of the problems of the III. This article forgot to mention SOS and it's ability to handle folders was a revolutionary upgrade in the computer world at the time. Unfortunately, the hardware aspect left much to be desired. An example was the clock that was included but hardly ever worked. I never had to "drop" a III to fix one. If Apple had gotten it's act together by comming out with some reliable hardware, it's possilbe the III would have taken off. As stated in this article, aesthetics over function shouldn't be the rule.
Posted by: Endodude 17 Feb 2010
Mostly facile critcism...
Much of this article is simply criticizing things that became obsolete. Everything becomes obsolete, eventually. Way too much time on way too little content.
Posted by: Beachrider 17 Feb 2010
Modern products should also be included...
I would include the new Mac Minis, just for the fact that the CPU is epoxied in place, so preventing the user from ever upgrading it. Apple has a long history of trying to limit the end-user value of a system (ever since Steve Jobs ordered the designers of the original Mac to limit memory to 128K.) Whoever coined the phrase "Would you buy a car with the hood welded shut?" clearly was not an Apple fan.
Posted by: Oliver Jones 17 Feb 2010
No not the Newton...
...now that the iPad is on the way the Newton is now going through a dose of revisionism and will be heralded as the 'taste of things to come' rather than the piece of crap it's been called for the past 12 years or so.
Posted by: jason 17 Feb 2010
What about the Lisa?
Can't forget the $10,000 big sister to the Macintosh. Huge failure, engineering and marketing wise. and what like 17 were ever manufactured.
Posted by: Robert Ivie 16 Feb 2010
You forgot the Apple II and Apple Talk
The Apple II was a shoe box which had the knack of catching fire usually on press deadline day. The owner of the paper swore by Macs where as his staff just swore at them. To make matters worse he wired them altogether using Apple Talk which was the worst networking system in the world. There were cables which also had a nice habit of falling out and causing the entire system to crash. When Windows 95 came out the owner of the magazine told me that Windows 95 was like Apple 85... then the machine on my desk chose that moment to burst into flames.
Posted by: Nick Farrell 16 Feb 2010
Who could forget the hockey puck mouse
Great article guys! I still remember with great amusement the week I reviewed the original iMac for Computing. It was a positive review overall, but I did single out the 'Hockey Puck' mouse for criticism, likening it to trying to control a computer with a small hamburger. For daring to speak out against an Apple design decision, I actually received death threats from a few Apple fundamentalists.
Posted by: Chris Green 15 Feb 2010
Forgot to mention...
Great article. But you forgot to mention Mac Mail and iCal. :-)
Posted by: JD 15 Feb 2010
What about the Newton?
In the midst of all this iPad mania, why no mention of the Newton Apple's first go at a Handheld touch screen device. I didn't have nearly enough money to think of trying one at the time so I don't know the problems in detail, but it bombed very quickly and sank without a trace. Can't understand your comments about some of Apple's systems being underspecced and overpriced, I though that was their trademark.
Posted by: Hugh 13 Feb 2010