08 Sep 2008
Microsoft has updated its customer relationship management (CRM) software-as-a-service offering to allow customers to launch internet marketing campaigns from within the application.
The update is Microsoft's first since Dynamics CRM Online became generally available four months ago, and the enhancements will be available to customers at no extra charge.
Users will be able to create and manage online campaigns and gain an idea of the profit they are generating with click-through and conversion rates, Microsoft said in a statement.
Customers can also test key words using search engine optimisation, and capture sales leads from web pages hosted by Microsoft or their own organisation.
"This update will help customers maximise marketing returns from online advertising spending by allowing them to monitor and measure the effectiveness of online ad campaigns," said David Buggy, vice president of Beringer Associates, a Microsoft Gold Partner.
Latest stories from Management
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
My multi- national Partner client has charged me exclusively...
Senior IT Operations Engineer -MCSE, IIS7/7.5, SAN, CDN...
I have an urgent requirement for short term contract...
User Interface Developer x 1/2 - Leading Organisation...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?