Dell strikes retail deal with Tesco

Dell and Tesco have announced a deal that will see Dell XPS and Inspiron products in Tesco stores from January.

The deal covers the UK, Ireland, Poland, Czech Republic and Slovakia.

"With over 13 million customers per week shopping at Tesco's stores, this deal will result in substantial exposure for Dell's brand and products," said Mark Ormerod, vice president and general manager of consumer business for Dell in EMEA.

"Customers like to experience technology first hand, and can now purchase Dell's award winning products in a Tesco store convenient to them."

The deal means that Dell products will soon be available in more than 10,000 stores and online around the globe.

"We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit," said Graham Harris, commercial director for Tesco.

In the past several months Dell has moved away from a direct sale model and announced deals with several high profile chains across the US, Europe, Singapore, China, Japan, Canada, Brazil and Mexico.

As part of a retail partnership with HMV and Intel, the company also recently opened a new gaming zone, in HMV's flagship Trocadero store in London.