Mobile domain opened up to trademark holders

Trademark holders have to meet criteria set down by the World Intellectual Property Organisation

Owners of trademarks may begin applying for .mobi premium names from 15 September, the company behind the first internet address created for mobile phones announced today.

In order to apply, trademark holders have to meet clearly defined criteria set down in cooperation with the World Intellectual Property Organisation (Wipo).

"The importance of setting rules for premium names reinforces our commitment to help well-established trademark holders build their brand," said Neil Edwards, chief executive at domain registrar Dotmobi.org.

"The main objective of the premium names list is to ensure content-rich .mobi websites with new features and services for the mobile community.

"We also look forward to seeing entrepreneurs participate in the development of content related to the thousands of other premium names that will be made available to the general public."

Premium names will be sold to the general public from 13 October after the conclusion of the four-week Wipo application process. Names will be distributed in batches through 2008 using auction and request-for-tender processes.

From 26 September, the general public can register highly desirable .mobi domain names through a registrar at a slightly higher price during the .mobi 'landrush' period.

From 11 October, .mobi domain names can be registered through a registrar at standard prices.