Paris Hilton in the palm of your hand

Gameloft is to produce a series of mobile games featuring Paris Hilton

Hotel heiress Paris Hilton has reportedly licensed her name to feature in a new mobile phone game.

Mobile gaming firm Gameloft will develop and produce a series of mobile games featuring Hilton and her likeness. The first title in the series will be aimed at Hilton's teenaged fans.

"I'm excited to collaborate with Gameloft to bring the Paris Hilton brand and the glamour of young Hollywood to the cellphones of all my fans around the world," said Hilton.

"My phone has become an all-in-one entertainment device, and mobile games are an integral part of that. Mobile gaming is really hot right now and I'm excited to be part of this project."

This is just the latest in a series of projects for Hilton, including her own TV show, video, doll, perfume and album. 

"We are thrilled to have Paris Hilton on board," said Gameloft president Michel Guillemot.

"She is a model, a fashionista, an actress, an entrepreneur and a pop culture force of nature whose appeal is recognised the world over. She is a universal brand that surpasses all boundaries."