09 Dec 2008
Two-thirds of chief information officers (CIOs) are failing to embrace the mobile web by choosing not to optimise their sites for handhelds, according to research from web content management vendor e-Spirit released today.
Mobile web adoption rates are growing all the time, the research found. An IBM survey in October revealed that 10 per cent of respondents already access the internet from a mobile device at least once a day, and over two thirds expect to increase their use by at least 40 per cent in three years' time.
But just 35 per cent of CIOs questioned by e-Spirit said that they had optimised their web sites to provide a good online experience for mobile visitors.
"This figure was quite a surprise to me, because we see a growing number of mobile devices and people asking for optimised sites," said Robert Bredlau, director of international development at e-Spirit UK.
"On the one hand the mobile market is prepared, but businesses are behind in providing the right optimised sites."
Bredlau added that firms in retail, publishing and broadcasting must be especially conscious of how their sites are rendered on mobile devices, as these types of sites are generally most popular with mobile web users.
Latest stories from Web
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
Systems Analyst - Project Lead - Chelmsford, Essex...
Windows Systems Engineer (Windows Log File, Syslog) learn...
Role: MVC PHP Developer Location: London, Central...
Title: Senior Web Developer / Engineer (HTML, JavaScript...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?
Why aren't companies addressing mobile?
I'm really surprised by the low number of companies optimising sites for mobile access, I use my mobile to surf, having got an all inclusive internet package from Vodafone and most of my experiences have been very very poor. Pages built for a PC just don't size for mobile. More and more companies will be expecting customers to browse via mobile, so why make it such a poor experience?
Posted by: David Bacon 09 Dec 2008