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Top 10 IT priorities for Obama

by Shaun Nichols, Iain Thomson

17 Jan 2009

Comment: 1

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1. Net Neutrality
Iain Thomson: Without doubt the biggest technological issue of the coming administration will be net neutrality.

When the internet was created the idea of net neutrality was key; there had to be a level playing field that let every web site compete with every other. Adam Smith would have been proud of the internet's creators.

If you want a good example of why net neutrality is a good thing, think of Google. When the Google team came up with a much better search algorithm than engines like Yahoo, MSN and Altavista, they simply put it online and people found it for themselves. No costly advertising or marketing campaigns were needed. People flocked to Google because it was better. It was pure competition in action.

But if Microsoft, Yahoo and the other search providers had been able to buy faster access it is unlikely that Google would have been able to compete. The majority of consumers want fast searching above all else and, if the established online media giants had been able to buy that, they would have preserved their market position and stifled innovation.

But net neutrality is a problem for telecoms companies. They want to sell faster access, not just to the internet - which is perfectly acceptable - but to web sites so that they load faster. This would be a great money spinner, but very harmful to online development.

Competition relies on a level playing field for all, so that the best ideas succeed on their merits and not on the spending power of their creators. Net neutrality needs to be enshrined in law as soon as possible.

Shaun Nichols: I know I chided Iain earlier on regulatory controls, but this is one sort of regulation that Americans in both red and blue states could definitely be sold on.

When you get down to it, net neutrality is about preventing big businesses from gaining preferential treatment, and inherently putting any sort of emerging online business at a disadvantage. That's the sort of market regulation that you can sell to both sides of the political aisle.

Although I'm sure certain companies will toss all of their lobbying might to fight it, ensuring net neutrality should be a no-brainer for just about every government on the planet.

Do you agree?

 

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