ATG launches new e-commerce suite

ATG Commerce can integrate mobile, in-store and social network channels

E-commerce software giant ATG has launched the latest version of its flagship software suite for e-retailers, featuring enhancements to improve customers' multi-channel and multi-geography strategies.

ATG Commerce features an improved ability for retailers to integrate separate channels, including mobile, in-store, social networks and customer service teams, according to the firm's European managing director Frank Lord.

"A few years ago people thought of e-commerce as just the web shop, but now you never know where one shopping experience starts and where it completes, so we've done more to improve the cross-channel experience," he explained.

Also included in the new suite is a Multisite Internationalisation module featuring easy-to-use tools for site creation, management and access control across multiple brands and/or geographies.

"Multi-site and internationalisation is something we've always been able to do, but now we've made it very easy for companies to launch multi-brand sites as well as international sites - to take the work that has been completed for one country and repeat it for other countries," said Lord.

ATG Commerce also features new merchandising and personalisation capabilities, simplified implementation and management for reduced cost of ownership, and add-on optimisation services, including click to call, click to chat, call tracking and product recommendations.

"We have to keep improving and staying ahead of the pack because there are all sorts of providers out there and the market changes very quickly - every six to 12 months - which really keeps us on our toes," said Lord.