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Apple sets out plans for iPhone 4 expansion

by Shaun Nichols

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26 Jul 2010

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Apple iPhone 4
Problems with the iPhone 4 have not affected Apple's international rollout

Apple has announced that the iPhone 4 will be released in a further 17 countries on 30 July.

The company will offer the smartphone through retail and online stores in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, The Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland.

The iPhone 4 has dominated the headlines since its launch in June. The handset has sold well, but has experienced problems in the form of wireless reception issues. Apple has offered free 'bumper' covers to mitigate the design fault.

While the saga has brought a fair amount of bad publicity, it does not seem to be hampering sales.

Ramon Llamas, a senior research analyst for mobile devices at IDC, told V3.co.uk that US and international buyers are willing to overlook the antenna issues and use an external case.

"Nobody wants yesterday's technology, and nobody wants yesterday's phone," he said. "Having an iPhone is very much a status symbol."

Llamas also backed suggestions that the iPhone has been making headway in the enterprise, noting that businesses are seeing the advantages of supporting " individual-liable" handsets that employees bring into work.

"A lot of people are looking at the iPhone as a viable enterprise smartphone alternative," he said. "It saves the enterprise a lot of money on buying a new phone and data subscription."

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