All the latest UK technology news, reviews and analysis
|
|
|
25 Jan 2007
Yahoo is to launch its new advertising management system on 5 February, nearly one month earlier than expected.
The Panama system is designed to challenge Google's AdSense pay-per-click programme.
Google lets advertisers bid on keywords and charges a fee per click. The company favours relevant advertising by positioning ads that receive the most clicks at the top of the search results page.
This ensures that consumers are presented with relevant ads, and maximises Google's revenues.
Yahoo's new system is expected to allow for similar granular targeting and should help the search provider increase its revenues.
Panama will replace the advertising technology that Yahoo acquired from pay-per-click provider Overture in 2003.
The acquisition allowed the firm to increase its advertising revenue, but Yahoo's failure to further develop the system and integrate it with other systems over time caused it to fall behind Google in the online advertising market.
Latest stories from Web
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
We have been given the privilege of recruiting for a...
My client is a proprietary, electronic trading firm and...
Our client is looking for a Senior Project Manager (Telecoms...
Business Analysts are being sought by my leading financial...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?