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04 Feb 2002
National Lottery operator Camelot has pledged £45m for research and development of interactive ways to play the lottery, which include 3G handsets.
"The £45m is an investment in all interactive activity which will include the internet, digital TV and mobile technology," said a Camelot spokeswoman.
The company said this investment will stimulate technological development, and when 3G telephones are perfected it will be a good opportunity to generate sales.
"This investment is ensuring that the lottery is in a good position to take advantage of new technology," the spokeswoman added.
When Camelot bid for a second licence back in February 2000, it said it would increase the ways it is possible to play the game and buy tickets, and that this would include 3G phones.
The company finally won a licence in December last year and is now supporting research and development to stimulate falling sales.
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