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02 Sep 2010
Salesforce has added a contact management and analysis tool to its customer relationship management (CRM) service.
The company has partnered with business information vendor Jigsaw to integrate its data collection and analysis tools into the Salesforce service.
Jigsaw for Salesforce CRM allows companies to receive notifications and updates on activity and information changes. The tool is designed to work alongside Salesforce's Chatter collaboration tool.
Salesforce explained that Jigsaw allows users to be alerted when contact data changes or becomes outdated, and provides analysis components to show the percentage of incorrect contact data and possible errors in records.
Specifically, Salesforce sees Jigsaw helping customers to track changes in sales and marketing operations.
"CRM systems are only as good as the information inside them," said Jigsaw general manager Kevin Akeroyd. "With Jigsaw for Salesforce CRM, customers can be alerted to changes in contacts through Chatter in real time."
Salesforce plans to offer the Jigsaw service as a $20 (£13) monthly option for Salesforce CRM customers.
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