31 Mar 2005
Orange has launched a range of handsets and services aimed at making itself the music lover's mobile provider.
Customers will be able to research music and gigs, buy tickets to events like Glastonbury and download singles with the new Find Music service.
New handsets with improved audio have also been launched, and from April Orange has become the first mobile provider to have its music downloads counted in the UK download chart.
"Enjoying music on your mobile handset is going to explode in 2005," said Julian Diment, head of brand and commercial partnerships at Orange UK.
"Therefore it is no surprise that Orange is committed to providing customers with the richest and most rewarding music experience possible.
"With Find Music we are working with the best in both the music and mobile industry to help people buy, receive, listen and even interact with music in much more spontaneous and exciting ways."
The music-optimised phones are the Nokia 6680 and 3230, and Sony Ericsson K300i, which include software to allow users to remix the music they download. Phone trainers are on hand in Orange shops to show people how to use the new service.
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