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23 Aug 2008
Microsoft has enlisted the help of comedian Jerry Seinfeld to advertise its Vista operating system.
The New York comedian will be paid $10 million as part of a $300 million advertising campaign designed to boost sales of the operating system to businesses and consumers, according to the wall Street Journal.
Microsoft is seeking to take back the initiative from Apple, who’s ‘PC verses Mac’ adverts were very popular and inspired many imitators.
"They are not seen as cool," says Robert Passikoff, president of Brand Keys, a New York branding firm.
"Apple is cool. Can anyone even recall a Microsoft ad? No."
Manufacturers such as HP are reporting strong commercial resistance to Vista and developers too are shunning the operating system.
Microsoft chief executive Steve Ballmer sent an email to employees explaining the campaign.
"Now it's time to tell our story."
"In the weeks ahead, we'll launch a campaign to address any lingering doubts our customers may have about Windows Vista."
He said that later in the year the company will roll out "a more comprehensive effort to redefine the meaning and value of Windows for our customers."
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Do you agree?
Seinfeld is so 1998
You want to attract attention, bring in Kim Kardashian or Paris Hilton. Seinfeld? What is this, 1998?
Posted by: Chris 01 Sep 2008
Seinfeld who?
sorry never heard of him, or is this advertisement campaign aimed only at the American market, typical Microsoft, £300 million what a waste of money, they would make more customers happy if they saved the advertising cost and lowered the price of vista so ordinary people could afford it, in the long run profits would go up with the add ons,. Microsoft need their heads reloading with a new operating system for spending so much on advertising and charging extortionate prices instead, get real Bill will you.
Posted by: Phil H 25 Aug 2008