20 Dec 2001
The next stage in telecommunication sex aids since the development of the vibrating phone has arrived.
Playboy is setting up a service that will deliver naked pin-up pictures to handsets in the hope of pushing more customer's buttons. The soft porn company has sold the rights to its pin-ups to Finnish company Wireless Entertainment Service (WES).
Further reading
WES chief executive Mika Eriksson said that sex could create "significant growth potential" among mobile users. "On the internet the only thing that has been able to make money has been sex sites," he said.
Playboy analysts have told their company president Larry Lux to expect more than a million downloads in the first year.
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