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02 May 2008
New monthly mobile price plans from Vodafone will offer unlimited internet access as a standard feature in a bid to meet the growing demand for access to email and social networking on the move.
The move makes Vodafone the first UK mobile phone operator to offer a flat rate monthly tariff for internet usage, although O2 offers a similar plan for iPhone customers.
Vodafone is keen to promote unlimited internet access to everyday mobile phone users as means of grabbing additional share in an increasingly saturated market.
"Many people already have phones that can browse the internet so they do not need to buy new ones," said Al Russell, head of mobile internet and content services at Vodafone.
Thus far consumers have been reluctant to embrace internet over their mobile phones in the face of complicated pricing structures and limits to the amount of data they are allowed to download.
"A lot of people are worried about how to use the internet on their phones. Our staff will put the phones in their hands and show them how to do it in two minutes. And they do not have to worry about the cost," said Russell.
Internet access will be bundled with all new plans at no extra charge, with prices starting from £25 per month.
Users will be subject to a 'fair usage policy' of 500MB per month, and will be contacted if they exceed this allocation.
Facebook, Google and the BBC are the top three internet sites on the Vodafone Mobile Internet, according to the company.
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Do you agree?
humm...
Whoa, this is good impartial news and not at all re-packaged advertisement. If I may, I'll had a few more breaking news: Asda is always cutting prices. Mum's shop at Iceland. And wait, this just landed on my reporter's desk: Marmite, you either love or hate it.
Posted by: barry manelow 25 Aug 2009
Press release Journalism
Need I say more...
Posted by: Chris 06 May 2008
Unlimited my backside.
Its not very Unlimted, 5000MB fair usauge policy for £25, aint that false advertising. And if they are targeting social network sites with this package, people that use these sites watch a hell of a lot of video from these sites, the bandwidth would be zapped in about a week to the avid user.
Posted by: superman 04 May 2008
T-mobile also do this
Vodafone are far from the first to offer this in the UK. T mobile have had their web n walk service for years now. £10 on top of your regular bill gives unlimited internet with the fair usage rubbish kicking in at 3Gb. However I can't see how they can call it unlimited if you are called to be told off when you have loaded what I would consider a relatively small amount of information. That is the only thing that has stopped me taking a T mobile contract.
Posted by: Ro 03 May 2008
Unlimited Internet Access! Err no!
I think this is a case for trading standards "unlimited internet access" - but with a 500mb data transfer restriction. Slight contradiction there! Idiots.
Posted by: John 02 May 2008
If they are the first to offer unlimited what have I got?
I pay only £20 a month with three for "unlimited" internet access that is only limited to 1G per month rather than the 500Mb that vodafone are offering. I think that this would be better put as "Vodafone last to market with flat rate tarrif, offerling less allowance for more price" but then I suppose you have to get your adverts from somewhere.
Posted by: John 02 May 2008
what part of this is news?
Vodafone are not offering "unlimited" web access. They are capping access at 500Mb per month, same as they have been doing for a while now. 500mb does not even come close to "unlimited" use
Posted by: Danny 02 May 2008
unlimited web access
again a company that does not understand english...unlimited web access means unlimited a 500mb fair usage therefore means limited to 500mb... vodafone get a grip and say what you mean!!!!
Posted by: t8 02 May 2008