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LG reduces eye strain with new monitor range

by Ian Williams

14 Apr 2009

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LG W53 monitor
LG's new monitors feature an automatic brightness control

LG Electronics has unveiled a family of monitors which it claims can help to reduce eye strain during the working day.

The new W53 line of wide-screen LCD monitors features an automatic brightness control which optimises the picture settings and the brightness of the screen based on the ambient light in the room and the content being viewed.

The monitors also include a timer that can remind users to take a break from their work at pre-defined intervals.

"LG has conducted extensive research around monitor use in Europe, and found that one of the main complaints was eye strain caused by the screen being either too bright or too dark," said Soyeon Shin, marketing manager of business solutions at LG Electronics.

"To address this, LG has incorporated the world's first full suite of features that optimises the brightness of the screen in its new W53 series, ultimately reducing eye strain."

LG claims that the automatic brightness feature can also help lower power consumption by reducing the intensity of the backlight.

For users focused on multimedia, the W53 range boasts a Cinema Mode which blacks out everything except a video clip being played, thereby eliminating distractions and further relaxing the viewer's eyes.

A proximity sensor under the monitor's bezel detects when a hand approaches the screen and activates the controls to make buttons easy to find.

The W53 series will be available in sizes ranging from 18.5in to 27in, and boasts a Digital Fine Contrast ratio of up to 50,000:1 and a response time of up to 2ms. All monitors in the range larger than 21.5in can support a full 16:9 high-definition resolution of 1920 x 1080.

The W53 series will hit the shelves across the UK from next month.

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