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06 Mar 2006
The growing need to control the use and distribution of intellectual property is creating a greater emphasis on digital rights management across Europe, according to Frost & Sullivan.
The analyst firm believes that this process will boost adoption of the Open Mobile Alliance (OMA) DRM v2.0 standard which aims to improve interoperability across networks.
"DRM will witness further growth as content owners exhibit their desire to promote content to customers through all available channels," said Pranab Mookken, ICT industry manager at Frost & Sullivan.
"The implementation of OMA DRM v2.0 will spur the wireless content industry market, which will reach a value of around €20bn by 2011."
Mookken pointed out that several content owners, including large media houses, are in need of best-of-breed DRM systems to allow maximum interoperability.
In keeping with the need of the communications industry for agnostic DRM, which allows for seamless interoperability across fixed and wireless networks, the market is expected to witness growth.
At present, the file size of DRM (built into content or delivered separately) remains a challenge, according to Frost & Sullivan.
"It will become essential to ensure ease of use in the implementation of DRM technologies," said Mookken.
"Besides the focus on security, DRM and content management solutions from companies such as CoreMedia, which are OMA DRM v2.0 compliant, also provide emphasis on content distribution.
"As a result, operators that run CoreMedia DRM, such as Vodafone, will benefit from increased use of mobile content applications due to the improved interoperability offered by the OMA DRM v2.0."
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Do you agree?
OMA DRM 2 will reduce content offer
I'm in charge of handset design in a mobile operator in Europe. We believe that there will be main drawback of OMA 2 DRM adoption : most content providers but the big ones, will be able to spend money for protecting their content with OMA 2 solution. In addition to huge licence costs to be paid to MEPG-LA for implementation of OMA 2 DRM compliant solutions, the infrastructure (PKI-based) required to deploy full OMA 2 DRM is very expensive. OMA 2 DRM is a dinosaur that only very big actors will be able to use. Consequence of this is that only the very big distribution companies (majors) will afford to support those costs. The music and video offer on mobiles will be forbidden to all independant and small actors. We deeply regret this situation. We also think that most operators will not invest on behalf of content providers because business models on mobile are far from being profitable (who can display a good ROI on full track music download services today ?). We do think that much simpler DRM solutions should be looked at, and there is clearly room for open-source or light DRM implementations, because the objective risk is much more limited on mobiles (lower quality, dedicated codecs, closed environments, unique access network, etc.)
Posted by: C.Nicolas 20 Mar 2006