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22 Aug 2008
Nearly three-quarters of business leaders believe that technology will play a crucial role in addressing environmental issues and cutting fuel costs.
But new research by virtual network operator TFM Networks suggests that few are planning to increase their use of IT.
The firm polled over 250 senior business managers and found that 70 per cent are concerned about rising oil prices.
However, only half indicated that they had actually tried to combat this by developing strategies to minimise their carbon footprint and cut their exposure to rising energy costs.
Fewer than 30 per cent of the respondents said that they were increasing their use of technology.
"Technology represents one important way in which businesses can effectively reduce their carbon footprint, overheads and exposure to rising fuel prices," said Stewart Yates, managing director of TFM Networks.
"Simple steps such as IP-based video conferencing and flexible working can reduce fuel expenditure and improve overall efficiency by removing the need for unnecessary travel."
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Role of technology is important in sustainability strategy
Aren't surveys fickle? In this instance, it's interesting that our (SAS') survey conducted at the beginning of this year found that more than six out of 10 respondents rated sustainable IT projects/initiatives as being very important to their organisations' overall IT strategy. It was also found that seven out of 10 respondents indicated that these initiatives are tied to a larger organisational strategy for sustainability. One thing we can both agree on, technology can play an important role in developing and implementing a strategy for business sustainability, including reducing your carbon footprint.
Posted by: Richard Kellett, Head of Technology Marketing, SAS UK 28 Aug 2008