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Oracle beefs up CRM On Demand

by Phil Muncaster

18 Feb 2009

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Oracle aims to support sales teams with new on-demand releases

Oracle has bolstered its portfolio of software-as-a-service customer relationship management (CRM) products with the addition of five new applications designed to help boost salesforce productivity, lower costs and improve customer satisfaction.

The new apps included in Oracle CRM On Demand Release 16 are Oracle Self-Service E-Billing On Demand, Oracle Sales Library, Oracle CRM On Demand Deal Management, Oracle CRM On Demand Enterprise Disaster Recovery and Oracle Application Integration Architecture (AIA) support from Oracle CRM On Demand to JD Edwards EnterpriseOne.

The E-Billing tool features interactive statements and advanced analytics, which could increase customer loyalty and accelerate payment collection, according to the company. The Sales Library is designed to improve collaboration among sales teams by enabling individuals to share, rate, review and tag presentation slides.

The Deal Management add-on, meanwhile, features price recommendation support, advanced what-if modelling and market information to help sales teams negotiate deals more effectively, said Oracle.

The AIA offering will allow firms to maintain a single view of their customers by offering interface integration into quotes and orders, and data integration of accounts, contacts and products, between Oracle CRM On Demand and JD Edwards EnterpriseOne.

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