Samsung unveils BizBee business mobile brand

Samsung's i780 will feature under the BizBee brand

Samsung has launched a new business smart phone brand dubbed BizBee.

The new range is aimed squarely at the busy executive who is out and about and needs a smartphone with all the latest features and performance, such as all-in-one connectivity, a full Qwerty keyboard, email and other business applications.

"The launch of the BizBee brand range will enable easier communication for executives with busy lives," said Young Chul Park, chief marketing officer for Samsung Electronics Europe.

"This is one of the most exciting new brand campaigns Samsung has launched to market."

The first phone to be launched under the new banner will be the Samsung i780, which runs on Windows Mobile 6.1 and features an optical mouse and stylus, as well as full Qwerty keyboard.

The new brand will be launched across Europe in November and December under the strapline 'BizBee - Business Unlimited' with a host of print, digital and TV ads.