12 Feb 2008
McAfee, which last year announced it was getting out of the consumer mobile anti-malware business, has said it is now concentrating on getting network operators to sort out the problem.
Speaking to vnunet.com at Mobile World Congress in Barcelona, Jan Volzke, McAfee's head of global marketing, said that it would be nearly impossible to get consumers to install security software onto handsets because of the way they are set up.
"You can do this on the PC because Microsoft opened up the software," he said. "But there are too many with mobile. Say you have a Motorola Razr: you've got no way to put security software on there at all as a consumer but the operator could do it."
He said that McAfee's latest consumer study into mobile security showed over half of all consumers wanted this approach and nearly 60 per cent thought that it should be the network operator's responsibility anyway.
While some smartphone platforms would be able to install and run anti-malware software he said that was a tiny percentage of the market.
"F-Secure can take smartphones, we'll take 90 per cent," he said.
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McAfee May Be Trying To Have It Both Ways
In November they wrote about how they "Delivering on Triple Play Promise With Mobile Security Offering" They promote "Triple Play" protection (PC, Web, mofile) with their consumer offerings. They even had a "Triple Play" sweepstakes (PC, web, mobile). Now, they're saying, "Never mind, let the operators cover it" . Their previous strategy may have been a tad misleading to consumers, or what was planned for delivery and what messages were being stated by management may have been a case of overpromising from above higher levels. It'll be interesting to see whether they keep pushing mobile protection to consumers on their website as part of their product.
Posted by: cdk 12 Feb 2008