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29 May 2008
Sky has been brought to book after making "misleading and denigrating" claims about BT.
The Advertising Standards Authority (ASA) upheld a complaint from BT after being asked to investigate a Sky Talk advertisement.
The Sky advertisement stated: 'Despite advertising price cuts, BT are giving 11 million customers a price rise today. Are you one of them?
'At Sky, we believe in real value and fair and honest pricing - that's why Sky customers can get call packages with Sky Talk that are a lot cheaper than either BT or Virgin Media, with no funny business.'
BT claimed that the ad was misleading and denigrating, as it implied a deliberate attempt to mislead customers by surreptitiously increasing its prices.
The ASA ruled that Sky "went beyond a robust and objective price comparison and implicitly attacked BTs business practices".
The regulator told Sky to refrain from engaging such practices in the future. "We concluded that the ad was misleading in that respect and denigrated BT," the ASA said in its ruling.
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false advertising
This makes me laugh because BT are always advertising fake services to there customers. they are the worst in the business for this. BT are hypocrites.
Posted by: kevin 20 Jun 2009