All the latest UK technology news, reviews and analysis
|
|
|
14 Sep 2005
HP announced today that it is ending its sponsorship of the BMW Williams F1 team at the end of the 2005 racing season.
The technology firm gave no reason for the decision to pull out, stating only that now is the "natural moment for HP to conclude our relationship".
HP will continue as principal sponsor of the team until the completion of this year's season, and will work closely with the team to pursue the best results possible as the season closes in Brazil, Japan and China.
"This has been a successful global branding property and an excellent technology partnership for HP," said Cathy Lyons, executive vice president and chief marketing officer at HP.
Sir Frank Williams, principal of the BMW Williams F1 team, added: "HP has made an important contribution over the past six years, in particular establishing a technology base and IT approach for us which we believe has put us at the forefront of F1 teams in this respect."
HP has been the principal sponsor and technology provider to the BMW Williams F1 team since 2000.
Latest stories from Management
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
Principal Development Engineer Lead- London - Smart TV...
Development Engineer - London - Smart TV, Gaming, Tablets...
Principal Development Engineer - London - Smart TV, Gaming...
Test Engineer -London - Smart TV, Gaming, Tablets, PC...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?
Another kick?
Poor old Sir Frank Williams. Is any one else going to kick his wheelchair? HP pull out as sponsors, BMW have dropped Williams and gone to Sauber and (insult to injury) Jenson Button has changed his mind and does not want to join the team any more. What a surprise. Hewlett Packard is just the tip of the iceberg.
Posted by: Stephen Hill 18 Sep 2005
I'm sure CA and Sun will be pleased
McLaren, CA infrastructre, Sun boxes. Suits you, sir
Posted by: Ron Dennis 15 Sep 2005