Kobo launches e-reader through Borders

The Kobo eReader costs $149.99

US bookseller Borders has been named as the retail partner for the Kobo eReader tablet. The device is available for pre-order, and will launch in June.

The Kobo costs $149.99 (£99) and comes pre-loaded with 100 books. Additional titles will be available for purchase through the online Kobo store.

"The Kobo eReader is roughly $100 [£66] less than the other e-reading devices out there, so it provides a great way to start e-reading without breaking the bank," said Kobo chief executive Michael Serbinis.

"We couldn't be happier about partnering with a brand like Borders which shares our commitment to technological innovation, high quality and customer value."

The device has a 1GB capacity and weighs 221g. Rather than the Wi-Fi or 3G connections used by competing devices, Kobo requires users to buy new titles through a desktop application and transfer files via USB. Bluetooth connections are supported to synchronise with smartphones.

The Kobo uses the Adobe Reader format, and titles will be compatible with computer and smartphone systems that support the platform.

The device faces stiff competition. The Barnes & Noble Nook and Amazon Kindle are already well established, and Apple is muscling in on the market with the iPad.